Free tool · Infineural

Free Facebook & social media ad tools

Preview your Facebook and Instagram ad, resize images to the right size for every platform, plan budget and reach, and check engagement rate. 100% free, no signup, runs entirely in your browser.

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Upload an image to preview

Approximation of the Facebook feed. Meta truncates text differently per placement (Reels shows far less), so put the hook in the first line.

100% free, no account required, runs entirely in your browser.

What’s inside

Plan, preview and size your social ads

Meta ad preview
See your Facebook feed ad with your image, primary text, headline and button, including the “See more” cut-off, plus tips for Reels and Stories safe zones.
Image size guide
Recommended sizes for Facebook, Instagram, Google Display, LinkedIn, X, YouTube, Pinterest, TikTok and WhatsApp in one filterable table.
Image resizer
Resize any image to a platform size by cropping, fitting on a colour, or fitting on a blurred background. Your image never leaves your device.
Budget & reach planner
Turn budget, CPM, frequency, CTR and conversion rate into reach, clicks, cost per result and ROAS, with a check against Meta’s learning phase.
Engagement rate calculator
Engagement rate by followers and by reach for any post, with rough benchmarks for Instagram, Facebook, LinkedIn and TikTok.
UTM builder
Ready-made UTMs with Meta dynamic parameters like {{campaign.name}} and {{ad.name}}, plus presets for LinkedIn, email and WhatsApp.

Questions

Common questions

What is the best image size for Facebook and Instagram ads?
For feed ads, 1080 × 1350 pixels (4:5) takes up the most screen on mobile. Use 1080 × 1920 (9:16) for Stories and Reels, and 1080 × 1080 (1:1) for carousels.
How much text shows in a Facebook ad before “See more”?
Roughly the first 125 characters of primary text in the feed, and less on Reels. Put your hook and offer in the first line. Headlines get cut at around 40 characters.
What is a good engagement rate?
It depends on the platform and account size. As a rough guide, 0.5–3% on Instagram, 0.1–1% on Facebook, 1–3% on LinkedIn and 3–9% on TikTok. Smaller accounts usually score higher.
How is reach different from impressions?
Impressions count every time your ad is shown; reach counts the people who saw it at least once. Reach equals impressions divided by frequency.
Are my images uploaded when I use the resizer?
No. The image is drawn on a canvas inside your browser and downloaded straight back to your device. Nothing is sent to a server.

For developers

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