Free tool · Infineural

Free Google Ads tools

Write and preview responsive search ads, build keyword lists in every match type, work out your break-even ROAS and tag your URLs. 100% free, no signup, runs entirely in your browser.

Headlines (3–15, 30 characters each)
Descriptions (2–4, 90 characters each) Preview (one of many combinations Google may show)
Sponsored
Ad checklist

    100% free, no account required, runs entirely in your browser.

    What’s inside

    Everything you need to plan a search campaign

    Responsive search ad builder
    15 headlines and 4 descriptions with live counters, a Google-style preview you can shuffle, an 11-point checklist, and a CSV export for Google Ads Editor.
    Match-type formatter
    Paste keywords once and get broad, “phrase”, [exact] and negative versions, cleaned of the symbols Google rejects.
    Keyword mixer
    Combine up to three lists (for example action + product + location) into every keyword combination, in any match type.
    Negative keyword lists
    Starter lists for jobs, freebies, research, DIY, support and marketplace searches, so you stop paying for clicks that never buy.
    PPC & ROAS calculator
    From budget, CPC, CTR and conversion rate to clicks, conversions, CPA, revenue, profit, and the break-even ROAS, CPA and CPC for your margin.
    UTM builder
    Tag landing pages with ValueTrack parameters like {keyword} and {campaignid}, ready for the Final URL suffix field.

    Questions

    Common questions

    How many headlines should a responsive search ad have?
    Google needs at least 3 headlines and 2 descriptions, and accepts up to 15 and 4. Aim for 10 to 15 distinct headlines so Google can test more combinations; that is also what raises Ad Strength.
    What are the character limits for Google search ads?
    Headlines are 30 characters, descriptions 90 characters, and each of the two display paths 15 characters. The builder counts every field and flags anything over the limit.
    What is break-even ROAS?
    It is the return on ad spend at which you neither make nor lose money: 1 divided by your profit margin. With a 40% margin you need at least 2.5x ROAS before ads are profitable.
    Do I need UTM tags if Google Ads auto-tagging is on?
    Auto-tagging already sends Google Ads data to Google Analytics. Add UTMs as well if you use other analytics tools, a CRM or call tracking that reads UTM parameters.
    Does broad match modifier still exist?
    No. Google retired broad match modifier (+keyword) in 2021 and folded it into phrase match, so this tool outputs broad, phrase and exact match only.

    For developers

    Embed this on your own site

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    Embed code

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