Google Ads, retargeting, Meta, LinkedIn and ChatGPT ads all send people to one focused landing page, and every enquiry is tagged, scored, followed up and tracked inside Infineural CRM until it becomes a client. You see the cost of every lead, meeting and sale, not just the click.
Ad spend billed to your own accounts, no markup · Month-to-month · Your data, always yours
What happens in the background
Follow the moving lines. Ads send visitors to a landing page, the form goes to Infineural CRM, the CRM does the follow-up and fills your pipeline, your team closes, and the results add up at the bottom.
They meet a lead who is already warm, send the proposal and mark the deal won.
Sample names and figures. The moving dashes show the direction each enquiry travels.
Why businesses switch to performance marketing
Most accounts report clicks and form fills, then the leads sit in an inbox until someone remembers them. Here's what changes when ads, landing pages, CRM and follow-up run as one system.
Every lead carries its channel, campaign and keyword into the CRM, so cost per lead, cost per meeting and cost per customer are real numbers, and you can put budget behind what actually closes.
The moment a form is submitted, the lead gets a WhatsApp and an email, a rep is assigned, and a follow-up cadence starts. The fastest reply usually wins the deal, and nobody has to remember to send it.
Search, Performance Max, YouTube, retargeting and social share audiences and negative lists, so your campaigns stop bidding against each other and warm visitors are not shown cold-prospect ads.
Every channel sends people to a single focused page for one product or service, with a short form and clear next step. No homepage wandering, no five competing buttons, and a clean place to test.
Google Ads in every format, Meta and Instagram, LinkedIn for B2B, and ChatGPT ads as the placements open up, planned together as one budget instead of five separate experiments.
Leads are scored and routed before a rep sees them, and the rep is notified with the source and context. Sales opens a conversation that is ready, not a spreadsheet row to chase.
Deals appear in the pipeline as leads arrive, move as meetings are booked and proposals sent, and turn into revenue when they close. Nothing stalls quietly for six weeks without someone noticing.
Because we see which keywords and audiences become customers, we cut the ones that only produce clicks, and feed the winners back into bidding. The system gets cheaper to run as it learns.
Ad accounts, pixels and CRM records stay in your name. Ad spend is billed straight to you with no markup, and we document everything so you can take it in-house whenever you want.
The problems it solves
None of these show up as an error in an ad dashboard. They show up as a bill that keeps growing while the sales team says the leads are bad.
A form fill at 9pm gets a reply at 11am the next day. By then the prospect has talked to two competitors. Speed to lead is decided by your process, not your ads.
Google reports one number, Meta another, LinkedIn a third, and none match the CRM. Without one tagged record per lead, budget decisions are a guess dressed up as data.
Ads that land on a generic homepage make the visitor do the work of finding the offer. One focused page per offer is the cheapest conversion lift available.
Marketing counts leads, sales counts deals, and nobody can connect the two. When every lead's journey is in one place, the argument becomes a report.
What we run
We pick the mix from your offer and your buyers, then keep reallocating toward the channels that produce customers, not just cheap clicks.
Search, Performance Max, Shopping, Display, YouTube, Demand Gen, App and Local campaigns, structured with shared negatives and audience signals, and optimised on qualified leads and closed revenue instead of raw conversions.
Audiences split by what people did: read a blog, viewed pricing, started the form, booked then no-showed. Each gets a different message, and anyone who becomes a customer is removed so you never pay to nag them.
Prospecting, lead forms and click-to-WhatsApp campaigns with creative built to be tested: hooks, formats and offers rotated on a schedule so fatigue is caught before it costs you.
Job-title, industry and company-list targeting with lead-gen forms or landing pages, matched to your CRM so you see which accounts engaged and which became meetings.
As ads in AI answers open up to advertisers, we plan them alongside search: intent-led placements for the questions your buyers already ask, with the same tagging and tracking as every other channel.
A focused landing page per offer, conversion tracking through GTM, offline conversions sent back to the ad platforms from your CRM, and the automations that follow up on every lead.
The overall experience
You open one dashboard: spend, leads, meetings booked and revenue by channel. No PDF to wait for, no export to build.
You get a notification with the name, source and score. They have already had a WhatsApp and an email, and a rep owns the follow-up.
Their day starts with a ranked list of warm leads and booked meetings, each with the ad and page that brought them in.
Budget moves toward the campaigns producing meetings. Creative that is tiring gets swapped. You hear about it in the weekly note, not after the fact.
The win is credited to the channel, campaign and keyword that started it, and the closed revenue is sent back to the ad platforms so they learn what a good lead looks like.
A plain-language review: what worked, what we cut, what we are testing next, and what a rupee of spend returned.
Process
We review your existing ad accounts, tracking and lead handling, pick the one offer to lead with, and show where budget and leads are being lost. Delivered within 48 hours of kickoff.
Channel mix, audiences, landing page, and the CRM automation that follows every lead: scoring, routing, WhatsApp and email, and cadence. You approve it before a rupee is spent.
Campaigns, landing page, GTM tracking and CRM connection go live together, with UTM and click-ID tagging verified so every lead is attributable from the first day.
Weekly optimisation toward meetings and closed deals, creative refreshed before fatigue, offline conversions fed back to the platforms, and a monthly review in plain language.
Pricing
Most agencies charge for running ads and leave you to buy a CRM, a WhatsApp tool and a booking tool separately. Here they come as one system, and the bill has three clear parts.
For startups & growth brands
Two ad channels, one landing page and the full CRM follow-up loop, for businesses spending ₹50,000–₹2L a month on ads.
Flat management fee
One-time setup ₹25,000 · GST extra
Ad spend ₹50K–₹2L/mo
For scaling businesses
Every relevant channel, retargeting and revenue-level reporting, with weekly optimisation toward meetings and closed deals.
Or 12% of ad spend, whichever is higher
One-time setup ₹45,000 · GST extra
Ad spend ₹2L–₹8L/mo
For large-scale advertisers
A dedicated strategist, custom automations and service levels, creative production and board-level reporting for brands competing at scale.
Minimum ₹1,50,000 a month
Setup quoted per project · GST extra
Ad spend ₹8L+/mo
All prices are exclusive of GST, which is charged extra. Ad spend, and WhatsApp Cloud API messages beyond your plan allowance, are billed at cost with no markup. Month-to-month, no lock-in contracts.
Common Questions
Running ads means putting budget into a platform and reading its dashboard. Performance marketing connects the ads to the landing page, the CRM and the follow-up, so every rupee is traced to a lead, a meeting and a sale, and the budget moves toward what produces customers.
The loop works best with it, because the tagging, automation, pipeline and ROI reporting are all built in. If you already use another CRM we can connect to it, but you will see the cleanest end-to-end picture inside Infineural CRM.
We plan and tag them like any other channel as they become available to advertisers in your market. Until then the budget goes to channels that are proven for you, and we tell you plainly which is which.
Starter is built for ₹50,000–₹2L a month across two channels. Below that, management overhead tends to outweigh the return. We will give you a realistic estimate in the free audit.
Three parts. The management fee for your plan, which includes Infineural CRM and its WhatsApp, AI and booking features. Your ad spend, paid directly to the ad platforms. And usage: each plan includes a monthly WhatsApp Cloud API message allowance (1,000, 5,000 or 10,000) and unlimited Device API messages, and Cloud API messages beyond the allowance are passed on at cost. All three are itemised in your dashboard. GST is charged extra on our fees.
No. Ad spend is billed directly to your ad accounts at cost. You own the accounts and see every rupee spent. Our fee covers strategy, build, optimisation and reporting.
Everything stays in your accounts: campaigns, audiences, creative, conversion data and CRM records. We document the structure so you or another team can continue seamlessly.
Free performance audit. We'll review your active campaigns, landing pages and lead follow-up, show where budget and leads are leaking, and map the closed loop from ad to revenue. No commitment required.
No ad spend markup · Ads, CRM and follow-up in one loop · Month-to-month · Free audit included