How It Works

No retainers before results. No jargon instead of answers. Here's exactly how we work.

Most agencies make you sign a contract before you understand what you're buying. We do it differently. From the first conversation to the first result, every step is transparent, documented, and built around your specific outcomes - not our preferred workflow.

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The Process

From first conversation to first result.

Every engagement follows the same four-phase structure. Each phase has defined outputs and a clear sign-off before we move to the next. You always know what's happening and why.

Phase 1

Discovery & Strategy Session

A 45-minute conversation with a senior strategist - not a salesperson. We ask specific questions about your current situation, your goals, and what you've already tried. You get direct, honest answers about whether we're the right fit and what a realistic engagement looks like.

Free - no commitment required
Senior strategist on the call
Honest assessment of fit
Initial recommendations given during the call
No sales pitch or pressure
Phase 2

Audit & Proposal

Within 48 hours of the discovery call, we deliver a written audit covering your current position, competitive landscape, and specific opportunities. The proposal sets out exactly what we'll do, in what order, with what expected outcomes - tied to your actual business goals, not generic marketing KPIs.

Written audit delivered in 48h
Competitive analysis included
Specific deliverables and timeline
Clear pricing - no hidden fees
Sign-off required before work starts
Phase 3

Onboarding & Execution

Once you approve the proposal, we move fast. Onboarding completes in 5 to 7 business days - access, integrations, brand briefings, and kickoff. Then execution begins. You get weekly progress updates, direct Slack access to your account team, and a dashboard showing live results.

Onboarding in 5-7 business days
Direct Slack access to your team
Live results dashboard from day one
Weekly progress updates
No waiting months to see movement
Phase 4

Reporting & Ongoing Optimisation

Every month you get a strategy review call, a full performance report tied to your business goals, and a recommended plan for the next 30 days. If something isn't working, we tell you and we fix it. If something is working, we double down on it. Every decision is driven by data.

Monthly strategy review call
Performance report tied to revenue
Competitor monitoring included
Proactive strategy adjustments
Month-to-month - no lock-in

Our Standards

The commitments we make to every client.

These aren't talking points. They're the principles that govern how every engagement runs from day one.

No strategy black boxes

You always know what we're doing and why. Every tactic we use is explained in plain language. If we can't tell you why something is in the plan, it doesn't belong in the plan.

Senior people on your account

The strategist you speak to in the proposal is the strategist running your account. We don't pitch with principals and deliver with juniors. The same person who understands your business is making decisions about it every week.

Results in 90 days or we restrategise

We commit to measurable progress within the first 90 days of every engagement. If we're not moving your numbers in the right direction, we reassess the entire strategy at no additional cost and rebuild until it works.

Transparent, line-item reporting

Monthly reports show exactly what was done, what it cost, and what result it produced. No vanity metrics, no filler pages, no slides full of logos. Every number in the report is tied to a business outcome you actually care about.

You own everything we build

All work product - content, code, campaigns, strategy documents, creative assets - transfers to you fully on request. No proprietary platforms, no lock-in, no data held hostage. If you leave, you take everything.

Month-to-month by default

We don't use annual contracts to paper over poor results. Every engagement is month-to-month unless you choose otherwise. You stay because the work is producing outcomes - not because you're locked in.

What to Expect

A realistic timeline for your first 90 days.

We set expectations early. Here's what a typical engagement looks like across the first three months.

Month 1
Foundation
  • Onboarding and access complete (Week 1)
  • Strategy documented and approved
  • All tracking and analytics set up
  • First deliverables live by week 2
  • Baseline KPIs established
Month 2
Momentum
  • First meaningful data points available
  • Initial optimisations based on early data
  • Iteration on what is and isn't working
  • Reporting cadence established
  • Strategy refinements agreed
Month 3
Results
  • Measurable progress against baseline KPIs
  • Clear attribution of results to activities
  • Channels performing validated
  • 90-day review and forward plan
  • Decision point: scale what works

Common Questions

Before you reach out.

From signed proposal to active work is typically 5 to 7 business days. We move quickly through onboarding - access setup, brand briefings, strategy documentation, and tool configuration - so work starts in week one, not week four.

Yes. The senior strategist on your initial call is the person running your account. Every email, every call, every weekly update comes from someone who deeply understands your business - not a different account manager each month.

Most of our clients have in-house teams. We work alongside them - handling the strategy, production, and specialist work while your team owns the internal coordination and brand approvals. We make your existing team more effective, not redundant.

No. Every engagement is month-to-month by default. You can give 30 days notice at any time. We believe long-term relationships are earned through results, not enforced through contracts.

Access to your analytics, your CRM, and your existing marketing assets. A brand briefing call with the person who knows the business best. And clarity on what a successful outcome looks like for you in 90 days. That's everything we need to build a plan and start executing.

We set baseline KPIs in month one and report against them every month. You'll see the numbers moving. More importantly, you'll see the revenue-connected outcomes - leads, pipeline, and conversions - not just traffic and impressions. If a number isn't moving, we tell you before you ask.

Ready to see exactly how we'd approach your business?

Book a 45-minute discovery call with a senior strategist. No sales pitch. No commitment. Just an honest conversation about where you are, where you want to be, and whether we're the right fit to get you there.

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No commitment required · Senior strategist on the call · Written audit within 48h