Most Google Ads accounts waste 30–40% of their budget on keywords that never convert. We've seen it hundreds of times. We audit what's working, cut what isn't, rebuild campaigns around the searches that actually drive revenue — not just traffic — and let AI bid optimisation run 24/7 so every rupee earns its place.
Where Your Budget Goes
It's not Google's fault — it's account structure, keyword strategy, and the absence of anyone watching the numbers closely enough to catch waste before it compounds into thousands of rupees.
Broad and modified broad keywords are Google\'s way of spending your money on searches that are vaguely related to yours. Without aggressive negative keyword lists, your search campaign for \'accountancy software\' ends up paying for clicks on \'what is accounting.\'
Every new campaign needs hundreds of negative keywords before it stops wasting money. Without constant search term analysis and negative keyword additions, Google will keep serving your ads to irrelevant searches — and charging you every time someone clicks.
A high click-through rate means nothing if the landing page doesn\'t match what the ad promised. Sending paid traffic to a generic homepage instead of a purpose-built landing page is one of the most common — and costly — PPC mistakes we see.
Manual bidding or set-and-forget automated bidding without performance constraints means you pay too much for clicks you should win cheaply and too little for the clicks that actually convert. Smart bidding requires constant calibration — not a one-time setup.
Capabilities
From high-intent Search to broad-reach Display and Shopping — we manage the full Google Ads ecosystem with AI bid optimisation running every 15 minutes.
High-intent keyword campaigns with smart bidding, aggressive negative keyword sculpting, and ad copy A/B testing that drives qualified clicks — not just impressions. We start with a full keyword audit before launching a single ad.
Visually compelling banner campaigns across 2M+ Google partner sites — retargeting visitors who didn't convert, prospecting new audiences, and contextual placements that keep your brand front-of-mind throughout the buying cycle.
Google Shopping feeds optimised for conversion — product titles, descriptions, and images tuned for maximum ROAS. Performance Max campaigns with full asset coverage and audience signal configuration from day one.
In-stream, bumper, and discovery ads that build brand awareness and retarget viewers who watched but didn't convert. Full creative brief and scripting support within our Growth plan — we don't just run ads, we build them.
Dynamic remarketing lists segmented by page depth, product viewed, cart abandonment, and past purchasers — serving the right ad at the right stage of every buyer journey. Bring back the 97% who didn't convert the first time.
GTM-based conversion setup, cross-channel attribution modelling, and a live dashboard showing cost-per-lead, ROAS, and revenue by campaign and keyword. No agency black boxes — you see everything we see, always.
The Infineural Difference
Traditional PPC agencies assign you a junior analyst and send a PDF on the last Friday of the month. We run AI bid adjustments every 15 minutes and show you everything live.
Our bid models adjust CPCs, device modifiers, audience multipliers, and dayparting continuously — not once a week when a junior analyst finally logs in. Your budget performs 24/7, not 9–5.
You see every campaign, ad group, keyword, bid, and conversion in a live dashboard you can open any time. No waiting for monthly reports. Your data belongs to you — we never hold it hostage.
Our AI writes headlines and descriptions trained on your specific industry — hospitality, real estate, healthcare, education. Not generic templates. Not lorem ipsum. Copy that converts because it speaks directly to your buyer.
Onboarding, keyword research, campaign build, conversion tracking verification, and live review — completed in 72 hours. No 6-week "strategy phases" before you see a single impression or spend a single rupee.
Process
We audit your existing Google Ads account (or start fresh), analyse your top competitors' ad copy, extensions, and bidding strategy, and identify the highest-ROI keyword clusters before spending a single rupee. Full audit delivered in 24 hours.
SKAG or STAG campaign structure, negative keyword master list (400+ terms from day one), audience layering, ad extension setup, and conversion tracking verified via GTM. A clear account blueprint reviewed and approved by you before launch.
Campaigns go live within 72 hours. AI bid models start learning from the first conversion signal — adjusting CPCs, pausing underperformers, and scaling winners automatically. Real-time performance visible in your dashboard from hour one.
Weekly optimisation reports, monthly strategy reviews, and a live dashboard you can check any time. We scale budgets into what's working — adding keywords, testing new ad formats, expanding to new audiences — and kill waste month over month.
Pricing
Our management fee covers strategy, campaign builds, creative, optimisation, and reporting. Ad spend is separate — billed directly to your Google account at cost, no markup.
For small businesses & local ads
Managed Search campaigns for businesses spending ₹30,000–₹1L/month in ad spend who want expert management without a large agency retainer.
Stop guessing which keywords work and which drain budget. Expert structure + negative keyword management alone typically saves 20–30% of your current spend.
Ad spend ₹30K–₹1L/mo
For growth-stage businesses
Full multi-channel Google Ads management with Shopping, Display, YouTube, and remarketing — for businesses ready to scale aggressively.
Clients at this tier average 4.8× ROAS and a 38% reduction in cost-per-lead within 90 days — through AI bid optimisation and full-funnel campaign architecture.
Ad spend ₹1L–₹10L/mo
For large budgets & enterprises
High-budget account management with dedicated strategy, custom audience intelligence, cross-market campaigns, and enterprise-level reporting.
A dedicated PPC strategist, custom bid algorithms trained on your conversion history, and cross-market campaigns — full ownership of your paid search category.
Ad spend ₹10L+/mo
Ad spend billed directly to your Google account — no markup. Month-to-month retainers — no lock-in contracts.
Ad Formats
Common Questions
Most failed Google Ads experiences come from the same root causes: keyword match types set too broad, no negative keyword list, ad copy that doesn't match search intent, and landing pages that don't convert. We start every new account with a full audit — even if it's a fresh account — to identify and close these gaps before a single rupee of budget is committed. We also set honest expectations: if your budget is too small for your market, we'll tell you rather than take your money.
It depends on your industry, geography, and competition. We recommend a minimum of ₹30,000/month in ad spend to generate statistically meaningful data for optimisation. For competitive categories like real estate, insurance, or legal services, budgets of ₹1–5L/month are more appropriate. We'll give you a realistic estimate in the free audit, including expected CPL and ROAS based on your market.
No. Your ad spend is billed directly to your Google account at cost — you own the account, you see every rupee spent. Our fee is purely for management, strategy, and optimisation. This is non-negotiable — we don't earn more by spending more of your budget.
Campaigns go live within 72 hours. You'll typically see first impressions and clicks on day one. Meaningful cost-per-lead and ROAS data usually emerges within 2–4 weeks. Full optimisation, where smart bidding has enough conversion history to really perform, takes 4–6 weeks. We give you a realistic timeline at onboarding — never overpromise on week one.
We request standard Manager Access to your Google Ads account — this lets us manage campaigns without owning the account. Your account, your billing, your data. You can revoke our access instantly at any time. We never request ownership or transfer accounts to our own MCC.
Everything stays in your account — campaigns, ad history, conversion data, audience lists. We document all strategies and settings so you or another agency can pick up seamlessly. Some managers delete campaigns when clients leave; we consider that unethical and never do it.
Free Google Ads audit — we'll dig into your account, show you exactly where budget is being wasted, and map a plan to cut CPL and scale ROAS. No commitment required.
No ad spend markup · Live in 72 hours · Month-to-month · Free audit included