Social media can play a role in supporting a website’s search engine optimization (SEO) efforts in several ways:
Driving traffic: Social media can drive traffic to a website through shared links, which can help improve a website’s visibility and rankings.
Building brand awareness: Social media can help build brand awareness, which can be important for increasing a website’s visibility and influence in search results.
Increasing brand engagement: Engaging with users on social media can help increase brand engagement, which can positively impact a website’s SEO by increasing the likelihood of users linking to and sharing its content.
Building backlinks: Social media can be used to build backlinks to a website, which can help improve its visibility and rankings in search results.
Improving local SEO: Social media can be used to improve local SEO by creating profiles for a business on local listing platforms and social media sites, and by promoting the business through local hashtags and other local targeting tactics.
Overall, while social media is not a direct ranking factor in search engines, it can support a website’s SEO efforts by driving traffic, building brand awareness, and increasing brand engagement, which can all impact a website’s visibility and rankings in search results.