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What is the importance of Google Maps in Local SEO?

Because it allows companies to appear in the map results when customers search for relevant keywords and services in a specific geographic area, Google Maps is a crucial tool for local SEO.

Businesses’ discoverability and reliability on Google Maps are bolstered by complete and accurate Google My Business listings that include essentials like operating hours, address, and contact information.

When a company’s Google My Business page is optimised, it will have a better chance of showing up in local search results and will receive more website traffic as a result.