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What is Local SEO?

Local SEO refers to the optimization of a website or business listing in order to rank higher in search engine results pages (SERPs) for locally-based searches. It’s a specific subset of SEO that focuses on optimizing a website or listing to be more visible to search users looking for products, services, or information within a specific geographic location.

Local SEO is particularly important for businesses that serve customers in a specific geographic area, such as local brick-and-mortar stores, service providers, or restaurants. It involves a combination of on-page and off-page optimization techniques, such as claiming and optimizing Google My Business listing, building local citations, generating positive customer reviews, and creating locally-focused content.

The goal of local SEO is to increase a business’s visibility to potential customers searching for products or services within a specific geographic area and to help it appear higher in relevant local search engine results pages (SERPs).