Close this search box.

What is keyword research?

Keyword research is the process of discovering and analyzing words and phrases (known as keywords) that people use in search engines to find products, services, or information online. The goal of keyword research is to identify keywords that have high search volume, relevance to a website or business, and a lower level of competition, so that the website or business can optimize its content and online presence to rank higher in search engine results pages (SERPs) for those keywords.

Keyword research can be used for various purposes, including:

  • Determining what topics and issues are important to a target audience
  • Finding keywords and phrases that potential customers use to search for products, services, or information related to a business or website
  • Understanding the competition for specific keywords and determining which keywords are more likely to drive targeted traffic to a website
  • Prioritizing which keywords to target in SEO and content marketing efforts

Keyword research is an important step in the SEO process because it helps website owners and marketers understand the terms and phrases that people are using to search for products, services, or information related to their business or website, and can inform the development of a successful SEO and content marketing strategy.