On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic from search engines. It encompasses a range of optimizations that can be made to the content, HTML source code, and images of a web page.
Some common on-page SEO techniques include:
- Writing unique and high-quality content that includes relevant keywords
- Optimizing the page’s HTML source code, such as using header tags (H1, H2, etc.), meta descriptions, and alt text for images
- Making sure the page has a clear and logical structure
- Enhancing the page’s user experience, such as by making it mobile-friendly and easy to navigate
- Increasing the page’s loading speed
- Obtaining high-quality external links pointing to the page
The ultimate goal of on-page SEO is to make a webpage more attractive and relevant to both search engines and users and improve its chances of ranking higher in search engine results pages (SERPs).