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What is external linking?

External linking refers to the practice of linking one page on one website to a page on another website. These links can also be referred to as outbound links or external backlinks.

External linking is important for a number of reasons:

Providing additional information and context: By linking to external sources, you can provide your users with additional information and context related to your content.

Building relationships: By linking to other relevant and authoritative websites, you can build relationships and network with other websites in your industry or niche.

Improving credibility: Linking to credible and authoritative sources can help establish your website as a reliable source of information, and can improve your website’s overall credibility in the eyes of both users and search engines.

Improving search engine visibility: External links can also help improve your website’s visibility in search results by showing search engines that your website is connected to a larger network of relevant and authoritative sources.

In summary, external linking is a valuable SEO technique that can help improve the credibility, visibility, and user experience of a website. It is important to link to relevant and authoritative sources and to use descriptive and relevant anchor text.