A video background is a design feature that uses video footage as the background of a website or a section of a website. This feature can be used to create a more dynamic and engaging user experience, drawing the attention of visitors and providing a visual representation of the brand, products, or services being offered.
It is used in web design to create an impactful visual experience, convey a message or story, or set the mood and tone of the website. Video backgrounds can be used to add movement, interest, and energy to a website, making it more engaging and memorable. Additionally, video backgrounds can provide a more immersive experience, allowing users to experience the brand, products, or services in a new and dynamic way. By incorporating video backgrounds into their web design, businesses can create a more impactful and memorable first impression, helping to drive engagement and conversions.