A push notification is a message that is sent to a user’s device by a website or mobile app, even when the user is not actively using the app. Push notifications are designed to be timely and relevant, providing users with important information or updates about the app or website.
It is important in web design because push notifications can help to increase engagement and retention, by keeping users informed about the latest updates and changes, and by providing relevant and timely information.
Additionally, push notifications can help to drive conversions by sending users targeted and personalized messages, such as special offers or promotions. By incorporating push notifications into their web design, businesses can create a more convenient and accessible user experience, helping to reach and engage with their audience, and support conversions.
However, it’s important to use push notifications judiciously, as overuse or irrelevant notifications can lead to users disabling or ignoring them, and can negatively impact the user experience.