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What is a product comparison feature and why is it important in web design?

A product comparison feature is a tool that allows users to compare multiple products side-by-side to evaluate their features, specifications, and prices.

It is important in web design because it helps customers make informed decisions when shopping online. This feature can be particularly useful for products with many options or variations, allowing customers to compare and contrast the different options available and make an informed choice.

By providing a comprehensive view of the products, the product comparison feature can improve the shopping experience for customers and increase the chances of successful sales for the website. Additionally, it can also provide valuable insights into customer preferences and behaviours, helping website owners to make data-driven decisions about their products and offerings.