A pricing table is a graphical user interface element that displays the different pricing options or packages available for a product or service. It typically consists of a grid or table that compares the features and benefits of each pricing option, along with the corresponding price and any relevant information, such as the payment period or the number of users included.
In web design, pricing tables are important because they provide a clear and concise way of presenting pricing information to potential customers. By using a pricing table, designers can help users easily compare the different options and make informed purchasing decisions. Additionally, pricing tables can also be used to highlight the most popular or recommended options, as well as any promotions or discounts available, which can help increase conversions and sales. A well-designed pricing table can also help build trust with potential customers by clearly communicating the value proposition and terms of the product or service being offered.