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What is a live chat feature and why is it important in web design?

A live chat feature is a tool that allows customers to communicate with a representative of a website or business in real-time.

This can be achieved through an instant messaging interface or chatbot. It is important in web design because it provides customers with immediate and convenient access to support and information, improving the overall shopping experience and increasing customer satisfaction.

By allowing customers to communicate directly with a representative, the live chat feature can help to resolve issues and answer questions more quickly and efficiently, reducing the need for customers to search for information or wait for a response.

Additionally, it can also help to build trust and credibility for the website, as customers are able to receive personalized and responsive support. By providing a more engaging and effective customer service experience, the live chat feature can play an important role in driving customer loyalty and long-term success for the website.