If you’re looking for an experienced Google Ads agency in India, you need to do your homework. With so many agencies out there claiming to be the best in the industry, it’s important to take into account a few factors before making your decision. In this guide, we’ll provide all the information you need to research and compare agencies so that you can make the right choice for your business!
Budget, Goals, and Research: The Framework of Your Search.
When you start your search for a Google Ads agency in India, it’s important to have some framework for your research. As part of this process, you need to assess your budget, define your goals, and do some preliminary research on the best agencies in the industry. It’s also critical to make sure that the agency can meet your specific requirements and align with your overall objectives. Find out if they are experienced in handling campaigns like yours, avail any resources or services tailored to you, and confirm whether they can provide long-term strategic support after the initial campaign launch.
Identify your advertising goals
Google Ads offers various advertising goals to help businesses reach their target audience and achieve specific marketing objectives. Here are some of the most common types of advertising goals in Google Ads:
Brand Awareness
This goal is focused on increasing brand recognition and exposure to a wider audience.
Lead Generation:
This goal is focused on capturing leads and collecting information from potential customers.
Sales
This goal is focused on driving sales and generating revenue from online or offline transactions.
Website Traffic
This goal is focused on increasing the number of visitors to a website or landing page.
App Installs
This goal is focused on increasing the number of downloads for a mobile app.
Video Views
This goal is focused on increasing the number of views for a video ad.
Store Visits
This goal is focused on driving in-store visits and foot traffic to a physical location.
Engagement
This goal is focused on increasing the number of interactions with an ad, such as clicks, likes, shares, or comments.
Conversion Optimization
This goal is focused on optimizing the conversion rate of a website or landing page by making changes based on data and testing.
Ultimately, your success with Google Ads comes down to the agency you choose. Investing in a quality agency will save you time and money, as well as increase your chances of success. When researching potential agencies, look out for their reputation, team size/experience, customer service level, portfolio work, and any other metrics that fit your budget and goals. Most importantly, use experts with an impressive track record of accomplishment in search engine marketing for India. Before committing to any one Google Ads agency in India, ensure that they can provide detailed reports on campaign performance and tailor-make strategies to maximize ROI from your campaigns.
Identify What Makes a Good Google Ads Agency Partner.
When you shortlist potential agencies, it’s important to get into the details. Start by getting information about their past client lists and how successful their campaigns were. Ask for case studies and testimonials from existing or past clients so that you can assess the quality of service they provide. Also, investigate what services the agency offers in terms of strategy, execution, and support. Make sure they have teams focused on both technology and creative strategies so that they can provide complete support to your campaign objectives.
Here are some tips on how to research potential agencies:
Online search
Use search engines to find Google Ads agencies in your area. Look for agencies that specialize in the type of advertising you need and that have a proven track record of success.
Check agency websites
Visit the websites of the agencies you are interested in. Look for information about their services, experience, and portfolio. Check for customer reviews and testimonials to get a better understanding of their work.
Ask for references
Ask for references from other businesses or individuals who have used the agency’s services. This will give you an idea of their experience and the results they achieved.
Check Google Partners’ status
Look for agencies that have a Google Partner status. Google Partners are certified by Google and have demonstrated expertise in managing successful Google Ads campaigns.
Evaluate their portfolio
Look at the portfolios of the agencies you are interested in to see examples of their work and the results they have achieved for other businesses.
Consider their specialization
Consider the specialization of the agencies you are interested in. Some agencies specialize in specific industries, such as healthcare, retail, or finance. Choose an agency that has experience in your industry.
Look for transparency
Choose an agency that provides clear and transparent reporting, so you can track the performance of your campaigns and make informed decisions about future advertising efforts.
By following these steps, you can research potential Google Ads agencies and find one that meets your advertising needs and goals.
Ask for Google Ads Agency Performance Details & Reviews.
When finding a Google Ads agency in India, you should always ask for performance details and reviews. Ask the agency to share their campaigns’ metrics, including impressions, clicks, engagement and cost-per-click (CPC). Also, ask them for any customer reviews of their work so that you can get an insight into how they are perceived by their customers. This will give you an idea of the type of service you can expect from them and help you make an informed decision.
Here are some tips on how to ask for references:
Reach out to your network
Reach out to other businesses in your industry or local area to see if they have worked with any Google Ads agencies. Ask for their experience and the results they achieved.
Look for customer reviews
Check customer reviews and testimonials online. Look for agencies that have positive reviews and testimonials from other businesses.
Contact the agency
Contact the agency you are interested in and ask if they can provide references from other businesses they have worked with.
Ask specific questions
When you reach out to other businesses, ask specific questions about their experience with the agency, such as their level of customer service, the results they achieved, and the level of transparency in their reporting.
Follow up with references
After you receive references from the agency, follow up with the other businesses to ask more detailed questions about their experience.
By following these steps, you can gather valuable information from other businesses and find the best Google Ads agency for your business. This information can help you make a more informed decision about which agency to choose and help you achieve your advertising goals.
Determine Your Specific Needs and Objectives for the Campaigns.
Before you start to look for a Google Ads agency in India, determine what your specific goals and objectives are for the campaigns that you want to run. For example, if you’re looking to boost awareness of your brand or increase sales leads, state this at the outset so that all the agencies can better understand how to work towards the desired outcomes through their campaigns. This will ensure that you get proposals from agencies that have experience delivering similar results.
Furthermore, when determining your goals, consider the type of budget that you have available for each campaign. By understanding the budget beforehand, you will be able to compile evaluation criteria for the various agencies that include comparing cost vs. outcomes, so that you get the most bang for your buck. Additionally, you should also clearly state any deadlines or other timeline constraints so that agencies can factor this into their proposals – after all, time is money!
Use Referrals To Reach High-Quality Agencies Fast.
The simplest and fastest way to get a list of quality Google Ads agencies in India is to ask for referrals from other businesses or professionals in your industry. Chat with them about their experiences with different agencies in the country and what kind of results they have achieved. You can even use online research tools like Clutch, Google Reviews and Case Studies to discover more feedback on an agency’s performance.
Don’t be afraid to ask agencies for referrals from past and current customers. This will give you a better idea of how their services have panned out for different businesses. Compare their customer reviews and case studies to get insightful information about Google Ads engagements that the agency has handled in the past. Be sure to look out for testimonials of success, as well as any challenges that the team faced throughout these engagements. Such assessments should help you discover an experienced and reliable Google ads agency in India.
